CBA Bizloan

How we helped CBA grow their presence without opening any new offices.

Financial services

What We Did

Product Strategy, User Experience, Interaction Design

The Brief

The Commonwealth Bank of Australia wanted to launch an easy to use and simple mobile loan app to help them penetrate Vietnam and Indonesia. The app is targeted towards SME’s of these emerging markets and provide them with a painless experience when applying for business loans.

Approach

The app was designed with simplified journeys and steps to help users go through the loan process easily while at the same time providing them with easy to digest information and tools that help them in their application.

Results

Rated 4.5 stars in the Google Play store, the app cemented CBA’s presence in Vietnam and Indonesia as a leading innovative bank.

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