Subaru Creative Advertising

How we gave a rally car, urban appeal.

Automotive

What We Did

Concept Development, Advertising

The Brief

Subaru needed a new creative agency on record to provide fresh new ideas for their reach to market needs. The scope entails creative work for news and magazine ads, radio scripts, billboards, and in store collaterals and murals amongst others. They also needed an agency who understood digital as they had plans to move into the digital and be more active than before. Aleph’s scope would eventually grow to creating and designing static and interactive banners for their digital media buy, as well as identifying opportunities to grow Subaru’s presence in the digital space.

The work included our own creative concepts, as well as adaptations of regional works for the local market.

Approach

First plan of action was to work with Subaru’s marketing team to establish a consistent message and create a year long communication plan to ensure that the brand messaging is consistent across all platforms.

Further more, we needed to establish what key unique selling point was needed to drive interest within potential customers, which was established as promoting “Safety”, whilst also staying away from the common association between the Subaru brand and rally cars.

This resulted in a series of ads, billboards, campaign & event collaterals, radio ads, and more.

Results

After a single year of being Subaru Malaysia’s lead creative agency, Subaru’s sales have increased by 52% from the previous year and has continued growing, despite the implementation of GST in April 2015.

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