Mastercard Nearby App

Wearable brand value

Financial services

What we did

User Experience, Interaction Design, Wearable Development

The Brief

With the emergence of wearable devices, MasterCard needed to rapidly innovate their Nearby app to meet the rising needs of their customers. We needed to create a companion app on the Apple Watch.

Approach

Working remotely from Singapore, the Aleph team simplified features from the existing app to fit the wrists of customers by keeping it light, easy-to-use and fast.

The app helps customers locate ATMs, find retail locations where contactless payment are available and seek out deals and cashbacks.

Results

The end result was the apps ability to reinforce the brand's innovative essence and improve overall ratings of the app.

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