Nivea Sunshine of the Good Time

How we made Nivea a ray of light in consumers eyes.

Cosmetics

What We Did

Concept Development, Campaign Strategy, Advertising, Social Media Marketing

The Brief

Nivea wanted to own the UV protection space and gain online share of voice vs competition.

Approach

An engaging summer campaign that puts forward Nivea’s ownership of UV camera credibility and being the first brand to bring this to Indonesia. Popular celebrities Endah and Rehza were maximised in a multi-touchpoint campaign that combined both online and offline activities. Dubbed “Sunshine of the Goodtime” the celebrities were featured in online videos and an eight-stop summer roadshow that promoted the UV camera technology as presented by Nivea.

Results

Massive Facebook engagement, reaching close to a million followers along with over a million views on Youtube.

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