Innovation Lab, User Experience, Interaction Design, Front-end Development
Indonesian travelers have been mostly driven by affordable airline ticket prices and many online promo offers on deals on cheaper travel alternatives have proliferated.
Garuda wanted to own the online space and equate itself as a leader on travel interests and create inspiration for all Indonesian travelers - thus establishing the brand as the airline of choice when it comes to inspired travel destinations.
A crowdsourcing community platform that allows people explore millions of destinations and earn GarudaMiles by sharing their travel experiences.
The campaign reached much success with high engagements on its content and a spike in the member sign-ups while the campaign was happening.