Mi3 Publishing Platform

Creating the digital experience of a challenger media publisher.


What We Did

Design Sprint, Digital Strategy, UX / UI, Platform Selection, Front End Development, Back-end Development, Drupal Implementation, Drupal CMS training

The Brief

Envisioned as a new, leading edge digital publication for the media industry, Mi-3 was born out of a desire to address some of the challenges in the Australian media landscape. In order to bring the vision to life, the team at Mi-3 partnered with Aleph to imagine then craft the Mi-3 digital experience.


We started with a design sprint where the Mi-3 team was able to rapidly move from their initial vision to a working prototype that we could validate with customers. 

Our team was able to then quickly iterate and evolve the design and move into technology planning and design, where we focused on creating a highly usable, visually engaging and beautiful digital publication that would allow the Mi-3 team to distinguish their offering in the Australian media landscape.

Drupal was chosen as the CMS platform as we felt the benefits of the open source community and intuitive way publishers could use the platform would be well suited to what the Mi-3 team needed. By implementing Drupal 8, Mi-3 was able to create and manage natively responsive content, integrate with advertising partners and intelligently manage email campaigns and newsletters using a dynamic ‘publish once’ approach.


Within 8 weeks we were able to take the Mi-3 team’s vision through an Agile, customer centric process, including regular testing, design, development and implementation and training for their Drupal 8 CMS. 

By working Agile, starting with a Design Sprint and leveraging our international teams we were able to deliver the project far more cost effectively than similar projects.

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