Personalised to meet the needs of users

Unmatched travel experience

The result was a redesigned website that transformed the end-to-end user travel booking experience, while further pushing digital boundaries through improved interactions and touchpoints on mobile. We’ve redefined the experiences of Centara’s users to match their world-class hospitality.

Redefined travel through digital

Like what you see? Talk to us and let’s cook some magic

Centara

Martech for Wildlife

Digital Strategy | UX/UI | MarTech | Research | Content Writing

Driven by Research

We helped WRS’ users discover more about their favourite animals, get value from their subscribed EDMs, alongside products that help to grow the Mandai conservation community. We crafted scalable components through a robust digital system, all through incorporating WRS’ brand and overall customer experience ecosystem.

Human-centered solutions

Powering the design of 
wildlife and conservation.

We leverage our design thinking of A.C.T. (Act, Craft, Test) to empower the vision of technology and imagination.

At the crossroads of data analytics, UX auditing, competitor studies, and design thinking, we champion our animals and our users through recognition, relevant experiences, and frictionless UX.

Championing our users through UX

We developed a personalised platform, integrated the fully-fledged services offered by WRS, and built a better, informed and seamless digital e-commerce experience that places users as our centre of focus.

Bespoke experience meant for the zoo

Like what you see? Talk to us and let’s cook some magic.

Mandai

Change Banking, Change Lives

Empowering a bank by 
championing their users

Product Strategy | UX/UI | UX Research | Communication Design | Design System

User-focused principles

Advocating for users first

Fewer distractions

Scaling product sustainability

Techcombank

Banking Innovation, Delivered

Pushing boundaries
of innovation in
banking

Digital Strategy | UX/UI | Interaction Design | Frontend Development | Backend Development 

Frictionless transactions

Banking redefined

Permata

Growing Singapore's Economy

Digital Strategy | UX/UI | Interaction Design | Research | MarTech 

Serving the needs of business owners

Addressing businesses across size, industries, and business needs

We identified the concerns and aspirations of different businesses, and how we can meet their business goals.

Self-serve made simple

Understanding organisation’s needs through collaboration

We conducted stakeholder interviews to gain key insights into how the redesigned website can serve their needs.

Engagement with purpose

EnterpriseSG

Indonesia's Digital Telco

Enriching users with a
best-in-class digital
telco experience

Bespoke human-centered design

Going beyond through innovation

by.U, built for users

By U

Crypto & Global Stocks

Indonesia’s first
cryptocurrency and
global stocks app

Product Design | Cryptocurrency | Frontend Development 

A vision of microservices

Built on consistency

Where engaging design meets delight

Nanovest

Driving Great Transformation

Leading the change in corporate banking experience

Simplifying for  web and mobile

Systemising and humanising design process and output

Standard Chartered Bank

Bi-lingual Neobank

Crafting a strategic branding workshop

Aleph ideated and tested rigorously to identify the best ideas.

Rigorous ideation and thorough testing

Getting creative minds flowing

Australia’s first native bilingual banking app

First-of-its-kind app in Australis that enable users
to open a Term Deposit.

Embracing remote, upholding quality

In1bank

Sustainable Savings

A guilt-free guide to
reducing food waste
at home

Microsite Development | UX/UI | Interaction Design | Frontend Development | Backend Development

Positive approach to inspire change

Making food waste reduction easy

Saveful

Wealth for Business

Unlocking the user's
journey towards their
dream home

All-in-one trading platform

Designed for traders everywhere and anywhere

Emerging from robust foundations

Made to match individual needs

MIDF

Islamic Neobank

Discovering youth led opportunities

Purposeful synergy

Inclusive empowerment

Authentically diverse

Built for versatile growth

Aqil, meaning ‘wise’

Transfiguring the gig marketplace

Visual language, unified

The future of Islamic banking

Be U

Insurance × Lifestyle

Connecting insurance
and digital lifestyle

Localise global experience

Power of habit

Simplify insurance activities

Implementation take it flight

Generali

Banking for Tomorrow

Digital Strategy | UI/UX | Interaction Design | Frontend Development | Backend Development

One app for all your banking needs

Simplifying wealth investment for users

Delightful banking personalised for businesses

Empowering the bank of the future

Created and developed the Android and iOS native design system. Transforming to a modern engineering culture by adopting clean and modular app architecture to rebrand TMRW.

Janaka Jayasuriya

Leading DeFi Platform

Brand Transformation | UI/UX | Information Architecture | Customer Research | User Testing

Collaborative Transformation

Created new brand identity and personality using design thinking and agile practices.

Insight led design

Created a personality that promotes product strength and communicated Cake DeFi's value for crypto investors.

The winning formula

Visually different, consistently awesome

Cake DeFi

Product innovation

Innovating features through concept design and testing.

Increasing frequency of use

IMDA

Developing a competitive media ecosystem.

Crafting design thinking strategies

As part of IMDA's digital transformation efforts, Aleph was brought on to lead a series of design thinking workshops.

Redefining innovation for businesses

Aleph is an IMDA partner. We work together with companies to identify problems and discover innovative solutions.

HSBC

Embedding financial services on partner platforms.

Digital Strategy | Interaction Design | Service Design | Value Proposition | Design Thinking

Global partnerships to distribute financial services

Unifying digital experiences for a global real estate company

Previously known as Frasers Centrepoint, Frasers Property is a multi-national company with expertise covering the area of residential, retail, commercial, industrial & REITS. As part of a rebranding effort to streamline their operations under one brand, they worked with Aleph to create a consistent experience throughout both web and mobile.

Digital Strategy | UX/UI | Interaction Design | Frontend Development | Backend Development

Approach

The revamped websites consisted of over 400 pages and helped to unify and modernise the digital presence of Frasers Property. From Design Charette, design, to development, we completed the entire design and build process within 6 months.

Results

Frasers Property

Safer flights through data-driven insights

Planning optimal flight routes

Flight safety planning

Reducing the risk of fuel

Built for safety and flight.

SIA & RR

Crafting delight for
the business school
for the world

Users at the heart of a delightful journey

As a student, partner, or stakeholder, we made it easier for everyone to find the information they need all in one place.

Reflecting the strong and diverse culture

Insead

Uplifting design
language and systems
for wealth solutions

Designing consistent language and systems

WeInvest

Designing the first
digital bank in the
Philippines

Digital Strategy | UX/UI | Interaction Design

Transforming banking for Filipinos

To bridge the gap of a digital bank, we crafted a highly satisfying and deeply delightful journey — centred on users.

Fully digital bank in the Philippines

Digital Strategy | UX/UI | Research | Service Design | Product Design 

Disrupting mindset with design

Strategic changes

Making dream come true

The first digital wallet app in Singapore

Singtel and Standard Chartered Bank collaborated together to envision the first-of-its-kind digital wallet app in Singapore: Dash. Their goal was to change the way users access, save or borrow money, make payments, and purchase insurance—easily.

Designing satisfying experiences

The Dash app was formed: a ground-breaking mobile money service that revolutionised mobile commerce and banking. The app then set precedence in the world of banking, and captured a large portion of mobile wallet market to provide greater convenience for Singtel and Standard Chartered customers.

Meet the revolutionary Dash

Dash

Helping DBS customers protect their future

DBS wanted to launch a retirement planner tool to help DBS Relationship Managers to illustrate the retirement facts/news. RM’s were able to provide awareness on the rising cost of living along with retirement income gap based on customer’s sources of income.

Product Strategy | User Experience | Interaction Design

Retirement plans made simpler

The product was an immediate take-up by customers upon launch, which was well-received and highly-utilised.

A retirement tool that met needs

DBS Calculator

As Indonesia’s leading airline, Garuda Indonesia wanted to approach their customers with cutting edge visual language to make the entire booking process a delightful experience. Together with Aleph, they decided to refocus their digital strategy by revamping their mobile app and core platform.

Pioneering intuitive experiences

Two months after release, we saw average daily sales increase by 60%.

Intuitively meeting users’ needs

Garuda

Capturing a pre banking demographic with a digital wallet

As India's largest private sector lender, ICICI Bank sought to launch a digital banking service through the growth of smartphones and a surge in digital transactions. They wanted to launch a digital banking service that enables users to instantly send or request money to/from an email address, mobile number, Facebook and bank account.

Product Design | Service Design | UI/UX | Front-end Development

Engaging mobile wallet customers

Over 2 million downloads within 6 months from launch, with 70% of downloads coming from non ICICI Bank customers.

An experience that retained users

Pockets by ICICI

Jupiter Foods approached Aleph to design and launch a new ready-to-eat sausage brand into the Vietnam market. The key challenge was creating a RTE-sausage snack brand that not only appealed to kids, but reassured the producer purchasers, moms, of their selection.

The story of Planet Ngon

The success of the brand and launch resulted in a shortage of the product in the market.

Flying off the shelves

Soyumm Ngon Sausage Snacks

How we made Nivea a ray of light in consumers eyes

Nivea's goal was simple: to own the UV protection space and gain an online share of voice against their competition.

Strategising a multi-touchpoint campaign

Massive Facebook engagement, reaching close to a million followers along with over a million views on Youtube.

Engagement increased

Nivea

Refreshing one of Singapore’s most recognised brands