With an innovative presence that is central across Asia, Africa and the Middle East, Standard Chartered is a leading international bank championing sustainable growth, unique diversity, and inclusivity as a leading international bank.

Together with Standard Chartered, we’ve collaborated for more than 16 years, helping them to transform their customer experience for all digital products. We gathered data-driven research, built scalable design systems, and collaborated seamlessly within teams to achieve one goal: improve Standard Chartered’s core banking experience for their customers.

Straight2Bank is an online banking platform offered by Standard Chartered Bank for their corporate clients. With customers extending to over 45 countries and more, it’s critically important to deliver a product experience that transcends boundaries of culture, language and consumer’s behaviour.

Aleph helps Standard Chartered, powered by our creative engineering practise and thought strategy, to raise brand awareness, increase customer trust and promote the best user experience to meet the demands of customers. We are leading the change through optimised product scalability and a smarter, technology-empowered journey.

With research-led insights and equipped with the best design practice, Aleph brings major transformation to both the web and mobile application of Straight2Bank. Every user journey is developed together by the collaborative and collective expertise of business, designers, and engineers.

Customers can seek a more consistent, self-guided, and connected total experience of Straight2Bank without worrying about making the wrong decisions. We also employed the concept of usability testing and data-driven research to discover greater insights for continuous improvement.

We helped Standard Chartered set a solid foundation with the Unified Design System. This is the holistic connecting tissue that binds all corporate banking products towards a greater and more consistent user experience. The time we spent on design and development allowed us to scale Standard Chartered’s core banking offerings in a cost-efficient way without reducing quality and consistency.

At Aleph, we believe that all great transformation starts from within. Hence, we established a culture that is inclusive, productive, and sustainable — serving as a goal in delivering excellence.